Paid Search and AI: What Executives & Marketing Decision-Makers Need to Know

AI is revolutionizing paid search, making it crucial for businesses to embrace automation, adapt to evolving search landscapes, and prioritize continuous testing and education to stay ahead of the curve.

The Importance of UX in Digital Marketing: Making Sure Your Creative Doesn’t Go to Waste

A powerful ad is only half the battle; ensure a seamless user experience on your landing page to convert clicks into loyal customers.

Digital Advertising for eCommerce: What Platform Should You Advertise On?

Amazon Ads are king for ecommerce advertising!” Or are they? Let’s unpack how to really know what digital ad platform is going to help boost your online retail sales.

Welcome Arc’s Newest Director – Laura Jo Sharpe

Meet Arc Intermedia’s Director of Paid Advertising! Laura Jo Sharpe has spent her professional years in digital agencies across a range of business types and sizes. Read about her experience, her passion for digital advertising, and how she can help your business succeed.