Arc Sees Early Success Generating Client Visibility in AI Search and Answer Engines

With the rise of AI technologies like ChatGPT, Perplexity.ai, Claude, and Gemini, many users are finding answers in less traditional ways. Some searchers are beginning to bypass Google and getting direct answers from AI sources. Even Google is incorporating its own AI Overview answers into traditional search results. This shift can cause a drop in traffic as users can find the information they need without needing to click a link. Because of this, Arc uncovered ways to optimize current and new content so that it appears in these AI answers, providing greater visibility to clients.

To achieve results, Arc aimed to better understand how AI agents consume content and choose to show it to users. Arc leveraged its strong foundational SEO expertise in keyword and topic research to find topics being actively discussed and already showing up in results. Through further research, Arc identified areas where content could be expanded and new opportunities existed.

Armed with an understanding of how AI search engines and answer engines function, as well as research into the types of content being searched for and presented, Arc started providing its clients with greater visibility in AI results through several tactics including:

• Researched new, more AI-focused topics and keyword phrases
• Refreshed and expand existing content and website sections
• Created new FAQ and knowledge base content to better answer questions
• Expanded companies’ presences beyond their website

While much is still being learned about AI engines and how to best optimize content for them, Arc is excited to have already begun to show favorable results in client visibility within the most popular AI platforms. The strategy and tactics employed thus far have already resulted in steady growth of rankings, traffic, and conversions from AI sources.

Here are a few early results from across our client list