As Director of Inbound Marketing & Content, Katie Schieder’s objective at Arc Intermedia is to help clients nurture leads through the buyer’s journey to become customers. She is a full deck marketer with experience in social media, paid search, event management, content creation, website redesign, and implementation and management of the HubSpot COS.

Katie’s experience in managing an international marketing department and working with sales to increase visibility has given her a unique perspective on the importance of understanding a client’s ideal buyers along with their pain points and path from lead to customer. She uses this knowledge to develop and promote content that expands her clients’  reach, improves their brand, and secures them new customers.