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2025 Digital Marketing Trends

This article explores 7 significant digital marketing trends predicted to shape 2025, including the rise of AI-powered search engines, the dominance of digital video advertising, the growing influence of social media commerce, and the importance of user-generated content.

[VIDEO] Beyond Your Website: Building Trust in the Age of AI

Learn why trust matters more than ever in today's digital landscape. Discover how to audit your brand's online presence beyond your website, build trust across platforms, and adapt to AI-driven search trends. Watch our latest video for actionable insights!

David SonnDavid Sonn

How to Measure and Improve Your Business’s Performance in AEO and AI Search Engines

Discover how to evaluate your business’s presence in AI search engines like ChatGPT, Gemini, and Perplexity. Learn key strategies for Answer Engine Optimization (AEO) to outrank competitors and improve visibility in AI-driven search results.

Katie SchiederKatie Schieder

Matt’s Business Fables: When a Rescue Dog Teaches a Hard Lesson in Trust

When Mae, a newly rescued mini bernedoodle, ran away on her first day home, she unexpectedly taught a powerful lesson about trust—one that applies just as much to business as it does to life. Discover why trusting your team is essential for success.

Matt UlmerMatt Ulmer

Tips and Tricks for Using ChatGPT to Track Keyword Rankings

Discover how to use ChatGPT for keyword brainstorming, organizing strategies, and content ideas. Learn tips for small-scale SEO tasks and when to hire an agency for advanced SEO needs.

Katie SchiederKatie Schieder

Why Your Business Needs an Organic Visibility and AI Program in Your Marketing Strategy

Learn why incorporating organic visibility and AI into your marketing strategy is essential for long-term success. Discover how these tools enhance SEO, personalize customer experiences, and drive sustainable growth.

Katie SchiederKatie Schieder

First Impressions: Sora vs. Firefly AI Video Generators

After spending some time on waitlists, I finally got access to OpenAI’s Sora Video Generator and Adobe’s Firefly Video Generator. In this article, I compare their features, interfaces, and performance to help you decide which tool is right for you.

Mike MaierMike Maier

What are the Best AI Content Writing Tools? A Digital Marketer’s Guide

Discover the best AI content writing tools of 2025, including ChatGPT, Perplexity, and Gemini. Learn expert tips, 'cheat codes,' and why digital agencies are still essential for high-quality content creation.

Katie SchiederKatie Schieder

How AI is Transforming the Super Bowl and What Businesses Can Learn from It

Discover how AI is revolutionizing the Super Bowl, from game analytics to advertising and fan engagement, and learn key takeaways for businesses and digital marketers.

Katie SchiederKatie Schieder

Matt’s Business Fables: When Poor Communication Hits Like a High Kick to the Gut

Poor communication can ruin even the most special moments. Discover how a lack of clear messaging led to a father missing his daughter’s big performance at Radio City Music Hall—and why businesses must prioritize effective communication.

Matt UlmerMatt Ulmer

Ecommerce SEO: Proven Strategies and Best Practices for Success

Want to drive more organic traffic and skyrocket your sales? View proven ecommerce SEO strategies and best practices to dominate the search rankings.

May RowlandMay Rowland

Tips for Using AI Bots Like Gemini and ChatGPT to Streamline Social Media Management

Learn how AI tools like Gemini and ChatGPT can revolutionize your social media management by streamlining tasks such as content creation, scheduling, engagement, and analytics, making your digital marketing efforts more efficient and effective.

Katie SchiederKatie Schieder

Which Ecommerce Platform is Best for SEO in 2025

Discover the best SEO-friendly ecommerce platforms for your business. Find top-rated platforms for SEO success: BigCommerce, Shopify, Magento, and more.

Chyenne LettsomeChyenne Lettsome

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.