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Digital marketing news, tips, and bright ideas.

2025 Digital Marketing Trends

This article explores 7 significant digital marketing trends predicted to shape 2025, including the rise of AI-powered search engines, the dominance of digital video advertising, the growing influence of social media commerce, and the importance of user-generated content.

[VIDEO] Building Long-Term Client Relationships: The Secret for Success

This video explores the importance of long-term client relationships and shares key principles for building trust and loyalty.

David SonnDavid Sonn

A Very AI (Arc Intermedia) Holiday

We would like to wish everyone happy holidays and thank our clients for a successful year. Read for a glimpse into our teams AI-related holiday searches.

Katie SchiederKatie Schieder

What is Your Maximum Allowable Customer Acquisition Cost?

This article emphasizes the critical importance of calculating and utilizing Maximum Allowable Customer Acquisition Cost (CAC) in digital marketing to ensure profitability and drive informed decision-making.

David SonnDavid Sonn

6 Latest SEO Trends in 2025

Gear up for 2025 with the latest SEO trends, including E-E-A-T, zero-click searches, AI answer engines, and more along with tips for how to optimize for them.

May RowlandMay Rowland

[VIDEO] Maximize Your Conference Experience: 3 Tips to Make it Count

This article and video offer valuable advice for maximizing your experience at in-person conferences, including tips on seating, networking, and obtaining presentation materials. Arc Intermedia's President, Dave, shares his insights from attending the Impact & Innovation Summit in Philadelphia, emphasizing the importance of...

David SonnDavid Sonn

SEM/Paid Search Trends for 2025

This article explores the key trends shaping paid search and SEM in 2025, including the rise of first-party data, interactive ad formats, and advanced attribution modeling, urging marketers to adapt their strategies and leverage these trends for success.

Olivia BerryOlivia Berry

[VIDEO] Beyond Google: Is Your Brand Ready for the Rise of AI Search?

Learn about the evolving search landscape and how AI is changing the way people find information, highlighting the importance of organic visibility and introducing Arc Intermedia's new program to help businesses adapt.

David SonnDavid Sonn

The Future of Paid Search and SEM: Trends to Watch in 2025

The future of paid search and SEM is rapidly evolving with the rise of AI, a deeper focus on user intent, and the emergence of new ad formats and platforms, requiring marketers to adapt and embrace innovation to stay ahead.

Olivia BerryOlivia Berry

[VIDEO] Level Up Your Branding: Are You Owning this Free Opportunity?

In a world of remote work, your video background has become your new "office," offering a prime branding opportunity. Learn how to make the most of this space to showcase your professionalism and personality in this "What Am I Working On Today?" video.

David SonnDavid Sonn

7 Web Dev Trends to Expect in 2025

This article outlines seven key web development trends for 2025, including the rise of AI-powered tools, the importance of content-focused design and structured data, the continued popularity of dark mode, and the resurgence of bold colors and typography.

Mike MaierMike Maier

Content Marketing Trends 2025: Navigating the Evolving Digital Landscape

To succeed in content marketing in 2025, brands must leverage AI, prioritize short-form video and authenticity, embrace interactive and personalized content, respect data privacy, optimize for voice search, build online communities, utilize influencer marketing, and remain agile and adaptable to the evolving digital landscape.

Katie SchiederKatie Schieder

Paid Search and AI: What Executives & Marketing Decision-Makers Need to Know

AI is revolutionizing paid search, making it crucial for businesses to embrace automation, adapt to evolving search landscapes, and prioritize continuous testing and education to stay ahead of the curve.

Laura SharpeLaura Sharpe

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.