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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2026

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

3 Ways to Combat Facebook’s News Feed Restrictions

Facebook's recent update is limiting the reach and visibility of company pages. Don't let Facebook dictate your strategy. Read about how you can use a combination of proven tactics to reach your audience.
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How to Keep Standing When Google and Facebook Pull the Rug from Under Your Marketing

When Google and Facebook change how you can reach prospects, what should you do? Arc Intermedia gives the answers.
People Are Furious Over Apple's "What's a Computer?" Commercial

This Apple Ad is Infuriating People with Three Little Words: “What’s a Computer?”

Apple's new ad is making people angry with three words - "whats a computer?" Why did they do this? Is the ad sending the right message? What can we learn?
Facebook logo on ipad with hand holding coffee cup

Facebook: Bringing People Closer Together, Not Closer to Your Site

Facebook just announced an algorithm update that favors meaningful social interactions with friends and family. What does this mean for your business? Learn how this could impact your posts and your site.

Arc Intermedia’s Free Digital Marketing Tools

Arc offer's a variety of tools and resources to help you manage and improve your digital marketing strategy.

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Our holiday message to you.
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Discover Arc’s Free UTM Generator and Tracker

Want to know how much traffic you receive from each individual marketing campaign? Want to know how many clicks each external link earns you? Want to know which marketing tactics provide the most traffic to your site? Use Arc’s free UTM Generator and Tracker tool to find out!
Welcome to Las Vegas Sign - Pubcon 2017

Top 5 Big Topics at Pubcon Las Vegas 2017

Pubcon Las Vegas is known for its focus on insider knowledge sharing, and the 2017 conference brought us a flurry of interesting information on a variety of digital marketing subjects. Arc Intermedia's Ron Sansone covers the five biggest topics covered at the Pubcon 2017.

How Poor Content Presentation & User Experience Can Kill Your Search Rankings

Do you have great content but struggle to generate traffic? Your problem may not be your content, it may be your presentation. Learn how webpage usability, accessibility, and engagement metrics can positively or negatively impact your user experience and search rankings.

Integrated Digital Marketing Part 2: Search Engine Optimization and Paid Search

Marketing tactics are more effective when they work together. Read examples of how SEO and paid search help each other reach more prospects.

INBOUND 2017 – Recap and Review

HubSpot announced their new products and platform updates at INBOUND 2017. Get inside our head! Read our recap and review of the product announcement to stay on top of the latest trends and advancements in marketing automation.
Moz Keyword Explorer

Moz Keyword Explorer Review: I Love You, You’re Perfect, Now Change!

Just how good is Moz Keyword Explorer for SEO keyword research. Arc Intermedia's Ron Sansone reviews Moz’s keyword tool as part of his ongoing quest for the perfect SEO tool set. Learn how Moz stacks up against the competition.

Arc Intermedia Named a Top 5 SEO and Digital Marketing Agency in Philadelphia

Arc Intermedia has been recognized by an independent research firm as one of the top SEO and digital marketing firms in Philadelphia. Read why.

11 Best Practices for Successful Surveys

Online surveys are a great way to efficiently collect customer feedback and to better understand needs and perceptions in order to improve your offerings. But particularly with a business audience, it can be difficult to get people to take your survey. Here are 11 tips for greater survey success.

How to Mine Fresh Backlinks for Resonant Content Creation

Arc Intermedia recently had an article published on the Majestic SEO blog - "How to Mine Fresh Backlinks for Resonant Content Creation." Check it out!