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ShopTalk is a resource for all things digital marketing, where Arc Intermedia’s subject matter experts publish research, findings, opinions, advice, and recaps of events and conferences.

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SEO vs. GEO vs. AEO: Navigating the New Search Landscape for 2026

The future of search is here. Discover the key differences between SEO, AEO, and the emerging GEO (Generative Engine Optimization) and learn how to optimize your content to thrive in a world of AI search engines and zero-click results.

Happy Holidays – 2018!

Here's a holiday message to you with the help of our friends.

Zendesk Gives Me Anxiety

Thinking about integrating chat into your digital strategy? Read our review on tools like Zendesk and consider a marketing automation platform like HubSpot.

4 Key Takeaways from Pubcon Pro 2018

Pubcon has traditionally focused on insider knowledge sharing, but Pubcon Pro 2018 shows a much more sophisticated industry than one with mere “secret sauce” tricks. Arc Intermedia's Ron Sansone covers four key takeaways from one of 2018’s most important marketing conferences.

The “11” Most Important Questions You Must Ask when Hiring a Digital Marketing Agency

While you can find plenty of these types of articles, the goal of this one is to get you through the process faster and conduct research differently.

Intent Matters for Online Ads: Don’t Fail

If you want to run online ads, you need to make sure you understand the intent of the ad, and the intent of the buyer. This article helps explain how to avoid failing by properly leveraging the powerful tool of online ads.

HubSpot INBOUND 2018 – Recap and Review

HubSpot announced new features and platform updates at INBOUND 2018. Read our recap and review of the product announcement to stay on top of the latest trends and advancements in marketing automation.

The Importance of Content Hierarchy and Priority in Your Website Redesign

You can't just jump in and start designing a new site. You need a solid plan before you get to the visuals. Using content hierarchy and priority you can structure your site ahead of time and set yourself up for success.

Let’s Start a Conversation – With HubSpot!

HubSpot launched Conversations. It is an all-in-one collaborative inbox, chatbot, lead nurturing tool designed to bolster the capabilities of small companies and provide transparency and cohesion to large corporations. Read about how it can take your digital strategy to the next level.

How to Deal with an Unexpected Drop in Rankings

Experiencing a drop in rankings? Here are some tips on how to identify the cause and develop a strategy to fix it.

HubSpot’s New Product: Marketing Hub Starter

HubSpot recently released their new product, Marketing Hub Starter, “a new software offering that aims to give growing teams the tools they need." It is a sophisticated suite of tools at the price point of a simple email marketing service such as MailChimp or Constant Contact.

Top 5 Reasons to Use Google Tag Manager

Very little about data tracking is easy. But Google Tag Manager (GTM) is changing that. Here are five ways that using Google Tag Manager can make your life much easier and your analytics data more powerful.

Google Maps is Changing – How Much Should You Freak Out?

Google Maps is changing how it works and it means the embedded maps on your site will break. But there’s an easy way to update that. Read how here.

Landing Page Optimization Best Practices: How to Choose the Right Message and Landing Page for Your Paid Search Campaign

If you want to run the most successful paid search campaigns possible, you want to reach these important tips on a dedicated landing page for your advertising efforts.

Proud Sponsor of Philly Tech Week

Arc Intermedia is a proud sponsor Philly Tech Week 2018. Find out the importance and details of this Philadelphia event.
New Meta Descriptions Example

How to Take Advantage of Google’s New Meta Description Length

With the new Google descriptive snippet lengths in place for a few months now, we have greater insight into how the change to SERP display impacts SEO efforts, Arc Intermedia's Ron Sansone discusses exactly what changed, how Google now displays its listings, and what you can do to take advantage of the update.