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2025 Digital Marketing Trends

This article explores 7 significant digital marketing trends predicted to shape 2025, including the rise of AI-powered search engines, the dominance of digital video advertising, the growing influence of social media commerce, and the importance of user-generated content.

Arc Intermedia Named a Top 5 SEO and Digital Marketing Agency in Philadelphia

Arc Intermedia has been recognized by an independent research firm as one of the top SEO and digital marketing firms in Philadelphia. Read why.

David SonnDavid Sonn

11 Best Practices for Successful Surveys

Online surveys are a great way to efficiently collect customer feedback and to better understand needs and perceptions in order to improve your offerings. But particularly with a business audience, it can be difficult to get people to take your survey. Here are 11...

David SonnDavid Sonn

How Can Influencers Help My Marketing Efforts?

Understand the importance of influencer marketing to your buyers journey and how to use attribution models to identify where your content is most effective.

Katie SchiederKatie Schieder

How to Mine Fresh Backlinks for Resonant Content Creation

The SEO Team of Arc Intermedia (Ron Sansone and myself, Patrick Coyne) recently wrote an article for the Majestic Blog at blog.majestic.com. The Majestic blog is one of the most authoritative voices in the world of SEO, and regularly shares … Continued

Patrick CoynePatrick Coyne

5 Challenges to Expect When Doing HTML Email and How an Agency Can Help

We send and receive email everyday, so it's easy to take for granted the challenges that come with creating a successful HTML email marketing campaign. Here are 5 challenges you need to be aware of.

Mike MaierMike Maier

Why Does our Google Partnership Matter?

Arc Intermedia is very proud to be recognized by Google as a certified partner. Learn why our relationship with Google benefits our agency and our clients.

David SonnDavid Sonn

Decluttering Your HubSpot Account: How and Why it is Important

Learn why your HubSpot account needs to be cleaned, how you can save money, and why your report data may not be accurate.

Katie SchiederKatie Schieder

Email is Dead (Internally)

Instant message is the most productive way to communicate internally. An article written by Arc and posted to RingCentral's blog explains why.

Matt UlmerMatt Ulmer

Brand Awareness vs. Lead Generation? Do Both and Rake in the $$

A quick look at how to use lead generation and brand awareness campaign strategies to maximize your marketing budget and improve your ROI through tiered bidding.

Rasheed HendricksRasheed Hendricks

How Much Should You Pay for a Customer?

Marketing against the maximum allowable customer acquisition cost is critical. See the SmartBrief.com article written by Arc's David Sonn where he describes why this is important and how to calculate it.

David SonnDavid Sonn

Integrated Digital Marketing Part 1: Search Engine Optimization and Content Marketing

Marketing tactics are more effective when they work together. Read examples of how content marketing and SEO help each other reach more prospects.

Matt UlmerMatt Ulmer

How Diff Charitable Eyewear is Winning with Influencer Marketing

Diff Eyewear is making waves with influencer marketing. How are they succeeding? What makes their efforts different from other influencer marketing campaigns? We provide answers to these questions and tips on how you can succeed with influencer marketing.

Katie SchiederKatie Schieder

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.