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2025 Digital Marketing Trends

This article explores 7 significant digital marketing trends predicted to shape 2025, including the rise of AI-powered search engines, the dominance of digital video advertising, the growing influence of social media commerce, and the importance of user-generated content.

The Future of Paid Search and SEM: Trends to Watch in 2025

The future of paid search and SEM is rapidly evolving with the rise of AI, a deeper focus on user intent, and the emergence of new ad formats and platforms, requiring marketers to adapt and embrace innovation to stay ahead.

Olivia BerryOlivia Berry

[VIDEO] Level Up Your Branding: Are You Owning this Free Opportunity?

In a world of remote work, your video background has become your new "office," offering a prime branding opportunity. Learn how to make the most of this space to showcase your professionalism and personality in this "What Am I Working On Today?" video.

David SonnDavid Sonn

7 Web Dev Trends to Expect in 2025

This article outlines seven key web development trends for 2025, including the rise of AI-powered tools, the importance of content-focused design and structured data, the continued popularity of dark mode, and the resurgence of bold colors and typography.

Mike MaierMike Maier

Content Marketing Trends 2025: Navigating the Evolving Digital Landscape

To succeed in content marketing in 2025, brands must leverage AI, prioritize short-form video and authenticity, embrace interactive and personalized content, respect data privacy, optimize for voice search, build online communities, utilize influencer marketing, and remain agile and adaptable to the evolving digital landscape.

Katie SchiederKatie Schieder

Paid Search and AI: What Executives & Marketing Decision-Makers Need to Know

AI is revolutionizing paid search, making it crucial for businesses to embrace automation, adapt to evolving search landscapes, and prioritize continuous testing and education to stay ahead of the curve.

Laura SharpeLaura Sharpe

AI Search Engines: The Next Frontier in Digital Marketing

The rise of AI search engines is transforming the digital marketing landscape, requiring businesses to adapt their strategies to focus on user intent, conversational marketing, and building strong online reputations to maintain visibility and success in this evolving search environment.

Katie SchiederKatie Schieder

[VIDEO] Lights, Camera, Action! Your Brand on the Big (Streaming) Screen with CTV Advertising

Learn how CTV advertising can elevate your brand with the reach of television and the precision of digital targeting, and discover key strategies for success in this emerging channel.

David SonnDavid Sonn

Why Local SEO is Important for Small Businesses

This comprehensive guide explores the importance of local SEO for small businesses, outlining key strategies and benefits to help you attract local customers and thrive in your community.

Chyenne LettsomeChyenne Lettsome

[VIDEO] Creating a Culture of Candid Feedback: Beyond the “Open Door” Policy

Learn how to create a workplace where everyone feels empowered to share their honest opinions, leading to innovation and growth. Watch Arc Intermedia's President, Dave, share insights and tips in this "What Am I Working On Today" video.

David SonnDavid Sonn

Understanding AI: Capabilities & Limitations

This article explores the two primary types of AI - Generative AI and Predictive AI - to help you understand their differences and how they can be leveraged to achieve specific business goals.

Mike MaierMike Maier

[VIDEO] AI Search Engines – The New Frontier of Discovery

This blog post and video discuss the impact of AI search engines on how people search for information and provides actionable tips for businesses to adapt and thrive in this new digital landscape.

David SonnDavid Sonn

The Importance of UX in Digital Marketing: Making Sure Your Creative Doesn’t Go to Waste

A powerful ad is only half the battle; ensure a seamless user experience on your landing page to convert clicks into loyal customers.

Laura SharpeLaura Sharpe

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.