Menu

ShopTalk

Digital marketing news, tips, and bright ideas.

2025 Digital Marketing Trends

This article explores 7 significant digital marketing trends predicted to shape 2025, including the rise of AI-powered search engines, the dominance of digital video advertising, the growing influence of social media commerce, and the importance of user-generated content.

3 Rules for Creating the Right Content, Not Just More Content

Your website doesn't just need more content. It needs the right content. This article explains the difference, and what you need to do to have your content connect to prospective customers via search engine optimization.

Matt UlmerMatt Ulmer

3 Things to Consider Before You Start a Site Redesign (That Aren’t Design)

Thinking about a website redesign? Read our tips on what you need to know before you begin so that you can set expectations, understand capabilities, and reach your desired goal.

Mike MaierMike Maier

When to Change Your Digital Advertising Strategy?

Do you know when it's time to change your digital strategy? If you wait until it's no longer working or bringing in leads, you may have waited too long. Read this article to understand the warning signs and how to monitor your campaigns.

Rasheed HendricksRasheed Hendricks

6 Tips on Creating a Successful Lead Nurture Campaign

Creating a successful lead nurturing campaign is about more than just sending emails. Read our 6 tips on how to create a campaign that will make leads want to become customers.

Katie SchiederKatie Schieder

Speaking in Code: Why Website Construction Matters for SEO, Part 3

Part 3 in a 3-part series, Ron Sansone discusses being robot/human bilingual and where language and structure intersect. Discover how proper website construction can greatly improve your SEO performance.

Ron SansoneRon Sansone

Speaking in Code: Why Website Construction Matters for SEO, Part 2

Part 2 in a 3-part series, Ron Sansone how to define context of your web content to search engines through top-down semantics. Discover how proper website construction can greatly improve your SEO performance.

Ron SansoneRon Sansone

Speaking in Code: Why Website Construction Matters for SEO, Part 1

Part 1 in a 3-part series, Ron Sansone explores the mechanics of how search engine spiders determine and classify the meaning of content. Discover how proper website construction can greatly improve your SEO performance.

Ron SansoneRon Sansone

Connecting Leads to Revenue to Marketing

Learn the importance of connecting leads to revenue, how a CRM helps, and how this process can help your business be smarter and more profitable.

David SonnDavid Sonn

What is Keyword Search Volume & How to Pick Keywords for SEO

What is search volume and why does it matter? This article answers that question and reviews the importance of context as well as how to choose the right keyword.

Patrick CoynePatrick Coyne

Year-end Review: Arc Was Clutch in 2018

We are particularly proud of our clients’ successes in 2018 and want to highlight some of them here, along with some kind words from those clients. Read on for the story.

Matt UlmerMatt Ulmer

Happy Holidays – 2018!

Here's a holiday message to you with the help of our friends.

David SonnDavid Sonn

Zendesk Gives Me Anxiety

Thinking about integrating chat into your digital strategy? Read our review on tools like Zendesk and consider a marketing automation platform like HubSpot.

Katie SchiederKatie Schieder

Stability and Growth

Established in 2010, solely with digital offerings from the onset, Arc Intermedia is a proven and stable business that companies have partnered with longer than most digital agencies have existed. Clients entrust us with substantial marketing budgets and responsibilities to produce meaningful results. We have invested in the people, tools, data, and resources so they don’t have to. Our Philadelphia-area firm is versatile and nimble, able to pivot when necessary, to effectively and efficiently increase customer acquisition for companies seeking growth.