Name: Michelle Taglialatela

Title: President

Company Name: Tag Strategies

Website: www.TagStrategies.net

As one of 35 Certified Brand Strategist in the U.S., and founder of Tag, Michelle develops brand strategies that give clients a significant competitive edge. Drawing from decades of brand, advertising, and business experience, Michelle helps b-to-b and b-to-c clients identify a meaningful point-of-distinction that can be internalized and externalized in a powerful way.

Questions:

1. What digital marketing tactic has been most successful for achieving your goals?

Paid search.

2. What up and coming digital marketing tactic do you think may useful in the near future?

Mobile.

3. What is attractive about the Philadelphia area to marketing professionals?

It’s a big metro with a lot of opportunities, but it is also affordable and economically stable compared to other U.S. markets. There is also a thriving creative community and a lot of charm to be found in the city and the suburbs.

4.What was your first marketing job in Philadelphia?

Going WAAAY back…Greenwald Christian Advertising.

5. Where is your favorite place to eat in Philadelphia?

Estia…the freshest, most amazing Mediterranean food in Philly. (Don’t tell El Vez I said that.)