Hi, I’m Dave from Arc Intermedia, and in today’s “What Am I Working On Today?” video, we’re taking a virtual trip to the beautiful island of Puerto Rico!

But the real focus of today’s episode is something even more captivating: the evolving landscape of online trust and reputation management.

The Perfect Story Isn’t Enough

In today’s digital world, your website is no longer the only source of information about your brand. Consumers are savvy researchers, and they’re looking beyond your perfectly polished website to get the real story. They’re checking reviews, reading comments on social media, and exploring third-party platforms to form their own opinions.

Why Trust Matters More Than Ever

Trust is the foundation of any successful business, and in the age of AI, it’s becoming even more crucial. AI-powered search engines and answer engines are increasingly relying on information from across the web to provide answers to user queries. This means that your brand’s presence on external platforms – from review sites to social media and industry publications – is more important than ever.

Auditing Your Online Presence

In the video, I walk you through the process of conducting a comprehensive audit of your online presence beyond your website. This includes:

• Identifying where your brand appears online
• Analyzing the sentiment and content associated with your brand
• Evaluating your presence on key platforms like social media, review sites, and industry publications
• Understanding how AI is shaping your online reputation

Building a Plan for Organic Visibility

Once you have a clear picture of your online presence, you can develop a strategic plan to build trust and enhance your visibility across these platforms. This includes creating high-quality content, engaging in online conversations, and actively managing your online reputation.

Watch the full video for in-depth insights and actionable strategies!

This is just one episode in our ongoing series, “What Am I Working On Today?”. Subscribe to our channel to stay in the loop and learn more about the latest marketing trends and business challenges.