Hi, I’m Dave from Arc Intermedia, and welcome back to “What Am I Working On Today?” This time, we’re virtually hiking through the breathtaking Zion National Park!

But today’s journey takes us beyond the natural wonders and into the world of AI-powered market research. In this episode, I’m diving into OpenAI’s new Deep Research feature, available with their professional account alongside ChatGPT.

What is Deep Research?

Deep Research is a specialized AI capability designed to perform in-depth, multi-step analysis and research. It goes far beyond simple queries, allowing you to conduct complex investigations and uncover valuable insights. (Check out OpenAI’s videos for a more detailed explanation!)

Revolutionizing Market Research for Our Clients

At Arc Intermedia, we’re always looking for ways to better serve our clients and drive business growth. That’s why I’ve been exploring how Deep Research can help us create a “Customer Opportunity Analysis” – a powerful tool that not only enhances marketing efforts but also directly supports sales, operations, and the overall business strategy.

A Real-World Example

In the video, I demonstrate how I used Deep Research to analyze market opportunities for a client in the healthcare industry. This involved:

• Analyzing territorial opportunities: Evaluating the number of hospitals, healthcare systems, patient beds, and building square footage within specific geographic areas.
• Assessing competitor landscape: Determining the level of competition within each territory.
• Estimating advertising costs: Projecting the marketing investment needed per territory.
• Identifying top opportunities: Ranking territories based on a combination of opportunity, competition, and advertising costs.

Watch the full video to see Deep Research in action and learn how it can transform your market research process!

By leveraging tools like Deep Research, we can provide our clients with data-driven insights that empower them to make informed decisions and achieve their business goals.

This is just one episode in our ongoing series, “What Am I Working On Today?”. Subscribe to our channel to stay in the loop and learn more about the latest marketing trends and business challenges.